studio, network or celebrity. Swimming sensation Michael Phelps may be the most decorated Olympian of all time, but that didn't matter much to Kellogg after a photo leaked of him inhaling from a marijuana pipe. Oscar-winning actress Nicole Kidman has endorsed products before, such as Chanel No. The surprise element for this ad wasn't Abhishek or Aishwarya, but the tagline," Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar !". In 2020, the Pirates of the Caribbean star - who denied ever being violent towards his ex-wife Amber Heard - went to court over an article published in The Sun, which branded him a wife-beater. As we all know today, the tables have turned for him after winning the defamation trial against his ex-wife Amber Heard. Apparently, there was some confusion as to when Will.i.ams part of the deal was over. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a17c258a-8bae-44ae-9334-13280ba16cad', {"useNewLoader":"true","region":"na1"}); Get expert marketing tips straight to your inbox, and become a better marketer. News on all your favorite celebs, reality TV, and movies. She missed the brand's big 2007 launch party since it occurred during her brief jail stint. Celebrity endorsements have long been a staple of building brand . Famous athletes like Michael Phelps, Michael Vick, and Tiger Woods caused hundreds of millions of dollars in damage to the businesses . 25 percent of participants said travel and, Something to argue about between plays>>. Because as we have seen from the examples described, sums that go well beyond millions are at stake. The family created the Kardashian Kard, a pre-paid debit card that would work as a bank account and could be used at an ATM. Consumers may focus on the celebrity, not the product. Complex Media, Inc. All Rights Reserved. When the Connecticut attorney general voiced concern over the predatory fees in a pre-paid debit card called the Kardashian Kard, the Kardashian sisters decided to pull out and cancel their endorsement. Khan has never been one to shy away from media attention, so he addressed the issue by saying that research indicates that men do, in fact, use skin lightening cream. Brand Partnerships, Join Over 30,000+ Marketers Who Read Our Blog, 3 Examples of Celebrity Partnerships Gone Wrong. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. LeBron James' malfunction. Theron violated the terms of her contract by wearing and being photographed in a Christian Dior watch, resulting in the company suing her for $20 million. Access your favorite topics in a personalized feed while you're on the go. According to sources, in his taken-down podcast interview with Drink Camps, West said, I can say anti-semitic things, and Adidas still cant get rid of me., Photo Credit: Jonathan Leibson | Getty Images. Since the scandal, Moss has seemingly cleaned up her actand expanded her work withbrands such asKrastase, Mango, and Rimmel. See pricing, Marketing automation software. In 2012, LeBron James signed a contract with Samsung a worth over $100 million, that was supposed to last until 2017. Ms. Thats why there are some endorsements that celebrities would rather you not know about. 2. We remain supportive of Kirstie, wish her nothing but the best and we would welcome her back at any time as a returning client. Contact Katie Notopoulos at katie@buzzfeed.com. In this blog, Hollywood Brandedshowcases some major celebrity partnership fails in order to demonstrate possible consequences for the individual as well as the company. The photo above shows Nicole Kidman promoting Etihad Airways. The list of celebrity endorsements of brands that have gone terribly wrong for the brands is long. Having a famous person huck your product isn't always win-win. Contact this reporter at katie@buzzfeed.com. Will.i.am is known for his production work and collaborations with artists like Ciara, Macy Gray, John Legend and The Pussycat Dolls. At one point, she told an interviewer her favorite brand of jeans was True Religion instead of her own Princy label (GASP!). They might take the market share away from Apple in this way. Try another search, and we'll give it our best shot. Carlesimo, in 1997. He also Tweeted, well never know what really happened regarding 9/11, and that he had a hard time believing that a plane could take a skyscraper down demolition style. When he was fired from his contract, Mendenhall sued Hanes for wrongful termination, citing that his Tweets were not in violation of the companys moral clause. Endorsements gone wrong. The present study attempts to find out the impact of celebrity endorsements on consumers' ad perception through a survey of 336 respondents in India. Gladings attack on your character as a contract spokesperson for Etihad Airways is unwarranted and unjustified.. Perrys team, however, stated that Jemella Group is backing out of the deal because they are changing owners and simply want to save face. Actor Alec Baldwin appeared in advertisements for the financial services company Capital One Bank (COF), which wouldnt be a big deal for most other actors. Small gestures by celebrities can cause stock prices to plummet and billions to be lost on the stock market. To make matters worse, this was all captured on his British reality show (side note: I must see this). But the ban was short-lived. Perhaps Genomma didnt want to send the wrong message to consumers by using a pregnant spokeswoman, since their slogan is feel 17 again. It looks like they didnt make it clear to Thalia that expanding her family was forbidden under their contract. However, Mobile Resource Card, the company behind the card (which turned out to be a financial scam) sued Kris and her daughters for $75 million, citing breach of contract. David Beckham endorses a number of companies, which feature him prominently in print advertising. Everyone from Brad Pitt to Keanu Reeves started somewhere, and you can find out exactly where that is by reading this list. Within hours the price of Bitcoin dropped 15 per cent, losing the total market of the cryptocurrency hundreds of billions of dollars. The issue is still unresolved. While Tiger Woods seems to have his hands full with endorsement deals today, many brands were singing an entirely different tune back in 2009when he went public with his marriage infidelity. So heres to brands like Charmin, who made Kim Kardashian be the face of their public restroom, and Hot Pockets, who adapted Snoop Doggs most famous song into a terrible music video. All Rights Reserved. Converse made it very clear that they weren't willing to reward bad behavior after dropping Lattrel Sprewell back in 1997.The decision was made after news surfaced that Sprewell had choked his then-coach, P.J. Which we've taken the time to collate and list here for your amusement/future reference if you're a marketer. Here are 12 celebrity endorsements that didn't go so well. In 2013, Gomezs attorney said that the claims made against the actress were ridiculous, and that she met the conditions of her contract. Hiring Martha Stewart to peddle Victoria Secret bras and panties is not exactly the right positioning unless you want to be the laughingstock of the retail industry. Actress Scarlett Johansson is one of the rare performers who is both a respected actor and a huge box office draw. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. The above images and any images within this Kellogg, one of his many, many, sponsors decided not to extend its contract with him. The sportswear company has been involved with Sharapova since she was 11. In addition to putting out music with The Black Eyed Peas, Will.i.am has also released solo albums such as Songs About Girls and #willpower. The former Disney star and "Love You Like a Love Song" singer signed a $10 million endorsement deal with Coach. As public figures who are constantly under the watchful eye of the public, any mistake they make could negatively impact consumer's perception . After publicly making anti-semitic and other inappropriate statements, his supporting brands, like Balenciaga, The Gap, Adidas, his artist agency, and, Especially for the sporting goods manufacturer Adidas, who has been working with the rapper for almost ten years, the discontinuation of the popular line will result in aching sales losses. In 2005 she signed a deal with Hydroderm, but two years later she was sued by the company for $2.8 million. But, despite the benefits, celebrity images can change and could harm your brand. He got the axe for being too good at his job. If you wanted to find the least controversial celebrity on earth to pitch your product, it would be hard to beat celebrity chef Rachael Ray. The star thought that he was no longer part of the deal as of 2012, but the company claimed that Will.i.am was supposed to be directly involved until 2016. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. One has to think this would not happen in today's world, and the tides turned fairly quickly for Johnson, even then. Check out our list of six other athletes who lost their . HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. The clothing line sued the singer for $2 million. Burberry, Chanel, and H&M all decided to drop, or refuse to renew their contracts with, Moss, costing the model millions of dollars. The Milk Mustache campaign is taking the allegations against Chris Brown very seriously, the Washington, D.C.-based trade group said in a statement. Kellogg Co. also dropped Phelps, ending a reported $500,000 deal, and released a statement declaring that his druggy persona was "not consistent with the image of Kellogg. Understanding dimensions of celebrity images. The Connecticut attorney general, however, stated concern about the predatory lending fees associated with the Kardashian Kard, so the family decided to pull out of the endorsement deal. Celebrities in the public eye have become used to the latter. Nutella and McDonald's did not renew their contracts. 1. Here are 12 celebrity endorsements that didnt go so well. People don't only make brand to celebrity associations, they can make brand to celebrity scandal associations. After he made some controversial Tweets, football player Rashard Mendenhall, was fired from the endorsement deal he had with Champion Sportswear, which is owned by Hanesbrands, Inc. Spears filed a counter complaint, saying that Brand Sense withheld her payment and failed to pay her interest. But in retrospect, actor Will Smith was given countless reasons to regret his hasty reaction. Will companies like Nike, Gatorade, and Gillette ride out the storm and stick by the golf star, as they originally said they would? The dancers son Fred Astaire, Jr., on the other hand, saw nothing wrong and publicly supported his fathers widow. Celebrities as testimonials can push a brand to new levels of popularity, boost sales, and create ever-lasting icons for advertisement campaigns. Policy. Mexican singer and fashion designer Thalia, had a deal with Genomma Lab International, a skin care and pharmaceutical company. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice| Do Not Sell/Share My Personal Information| Ad Choices For example, if consumers have negative feelings about the endorsed product, there is a possibility the consumers will also have a negative feelings about the celebrity who endorsed that product. Some people even questioned his sexuality due to his choice to promote the product. Jessica Simpson partnered with The Tarrant Apparel Group to create the low-priced JS by Jessica Simpson and Princy jeans and apparel collections. He rebounded a bit as well, signing a deal worth a reported $1 million with And1 in 1999. influence of celebrity endorsements in advertising. "not consistent with the image of Kellogg.". Here's another company that used YouTube to endorse their brand with a significant effect. Hairtech International, Inc. sued her for $35 million, but a judge dismissed the case. Some celebrities need to make money quickly and others are trying to make sure they remain relevant in between roles. While the recently enforced Consumer Protection Act, 2019 introduces new provisions on 'Misleading Advertisements' and 'Celebrity Endorsements', it is imperative to address the issue of unauthorised use of celebrities to promote goods/ services via advertising. The most embarrassing and publicized celebrity endorsements gone wrong are definitely the scandal-riddendrug abuse, sexual assault, and mindless, politically incorrect comments. However, this claim could just be an attempt to get more money for the company. By Sign up for our newsletter to get the latest stories in hedge funds, PE, fintech, and banking delivered daily to your inbox. Lets be honest, Chris Rocks joke about Jada Smith was misplaced and quite inappropriate. Even celebrities who are doing great financially often cant say no when it comes to appearing in a campaign. I felt as though was a great choice for the brand because she has a great reputation, came with a diverse fan base, and is very likable amongst fellow celebs and the general public. Either the celebritys promotion for the product didnt come across as convincing, or the star was ridiculed or teased for the endorsement because of the nature of the product. Michael Vick's conviction on dog-fighting charges cost him a lot more than jail time. Mendenhall sued Hanes for wrongful termination to the tune of $1 million, claiming that his controversial tweets did not violate the vague morals clause in his contract. James deleted his Tweet just 10 minutes later. He claimed that his end of the deal had expired; they claimed he was obligated until 2016 and sued for $2 million. Winning the defamation trial against his ex-wife Amber Heard dancers son Fred Astaire, Jr., on go. Against his ex-wife Amber Heard signed a contract with Samsung a worth over $ 100,. Who is both a respected actor and a huge box office draw significant effect # x27 ; go. Others are trying to make money quickly and others are trying to make matters worse this. Artists like Ciara, Macy Gray, John Legend and the Pussycat Dolls who Read our Blog, examples! His production work and collaborations with artists like Ciara, Macy Gray, John Legend the... 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