GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Founded in 2016, Ayoconnect is Southeast Asia's largest Open Finance API platform. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. WeChat is the largest, with over 1.2 billion monthly active users. New White Paper: Game Apps in Japan download for FREE >>. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. The top social commerce platforms in Southeast Asia (by country). At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Filipinos say they spend an average of almost 11 hours online each day, which is almost 60 percent more than the global average. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Lets get to know some of the most notably popular Asian social media networks. Are you interested in testing our business solutions? Release date refers to the date of access. Statista assumes no StatCounter. Well, once again, the data holds some surprises. Lets dig a bit deeper into the data to find out. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. SNOW is a South Korean messaging and multimedia app. Due to varying update cycles, statistics can display more up-to-date It is free to use, but users can purchase premium features and services. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. These are just some intriguing apps available and widely used across Asia. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. And, guess what? Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Proprietary data and over 3,000 third-party sources about the most important topics. And Vietnamese social commerce shoppers are quite loyal. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. Short Video Content will Dominate Social Media Platforms 1. TheSee this and similar jobs on LinkedIn. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. With shop-able posts, brands can get creative and make their products shine. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. To use individual functions (e.g., mark statistics as favourites, set However, the number of people using social media is growing even faster. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. If you are an admin, please authenticate by logging in again. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. [Online]. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. LINE is Japan's most popular social media platform. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Moreover, 90% of these 360 million internet users go online with their smartphones. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. As soon as this statistic is updated, you will immediately be notified via e-mail. Their activity has attracted in-market audiences in droves! Social media market share Asia 2022, by platform. As younger users turn away from traditional TV and more toward digital content, YouTube is anticipated to continue to grow. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. Feeling the need for speed in your video content marketing strategy? More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. There were 56.85 million social media users in Thailand in January 2022.. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. S-commerce is all about streamlining the shopping experience for customers. This button displays the currently selected search type. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. But if you want to dig deeper into similar data for other ages and other countries, youll be pleased to hear that you can find free reports for every single country in the world on our website, DataReportal.com. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. Get in touch with us. This is according to Hootsuite's report. User-generated content is a Powerful Key to Brand Building, 7. You need at least a Starter Account to use this feature. The Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging yourself Japanese... Four countries buy straight from social media platforms include Niconico ( video ). Some of the biggest hits with consumers are audio content, YouTube anticipated. 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